https://no11.studio/journal Plain answers on local search, websites and marketing for independent businesses in east London. en-gb https://no11.studio/journal/can-i-offer-a-discount-for-a-google-review https://no11.studio/journal/can-i-offer-a-discount-for-a-google-review Offering money off for a review is not banned in the UK. Concealing it is. On Google the disclosure route is shut anyway, so the answer is no. LOCAL SEARCH Wed, 12 Aug 2026 00:00:00 GMT https://no11.studio/journal/do-i-need-a-website-if-i-get-work-by-word-of-mouth https://no11.studio/journal/do-i-need-a-website-if-i-get-work-by-word-of-mouth Sometimes the answer is no, and I say when. The rest of the time a website stops you quietly losing the recommendations you have earned. WEBSITES Wed, 05 Aug 2026 00:00:00 GMT https://no11.studio/journal/why-doesnt-my-business-show-up-in-the-town-i-work-in https://no11.studio/journal/why-doesnt-my-business-show-up-in-the-town-i-work-in A service area list tells customers where you work. It is not one of the three ranking factors Google publishes. What is documented, what is not. LOCAL SEARCH Wed, 29 Jul 2026 00:00:00 GMT https://no11.studio/journal/am-i-being-ripped-off-by-my-marketing-agency https://no11.studio/journal/am-i-being-ripped-off-by-my-marketing-agency Six questions to send the agency you already pay, and what a decent answer to each one sounds like. Includes what No. 11 charges. MARKETING Wed, 22 Jul 2026 00:00:00 GMT https://no11.studio/journal/nobody-reads-marketing-emails-do-they https://no11.studio/journal/nobody-reads-marketing-emails-do-they Mostly nobody reads them. The cheapest advertising your shop owns is sitting inside the card machine, and almost nobody has ever used it. MARKETING Wed, 15 Jul 2026 00:00:00 GMT