Field Notes
Written for business owners. Published when there is something worth saying.
November 2025
AI assistants are becoming the first place people turn when they want a local recommendation. What that means for independent businesses across East London, and what to do about it.
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April 2026
Case Study: Family Owned Restaurant.A family-run restaurant in E15 had been open seven years. The food was good. The online presence had quietly drifted. Here is what changed when we looked at it properly.
April 2026
Case Study: Independent Tradesman.A tradesman in IG10 built his business on word of mouth. When the phone got quieter, an audit through the door told him what was quietly missing.
March 2026
How AI assistants choose which businesses to recommend.What actually determines whether ChatGPT, Perplexity, or Google's AI Overview recommends your business. Plain answers to a question most business owners have not yet asked.
February 2026
What is local SEO and does my business need it?What local SEO involves, how long it takes to make a difference, and whether a small independent business in East London actually needs it.
January 2026
Why we never touch your ad spend.Most agencies mark up your ad budget before it reaches Google or Meta. Here is why we do not, what that costs you elsewhere, and how our model works instead.
December 2025
Getting found when someone asks an AI assistant.More customers are asking AI tools for local recommendations instead of searching Google. What determines whether your business gets mentioned, and what you can do about it.
October 2025
Your Google Business Profile is probably wrong.Most businesses have a Google Business Profile. The problem is that most of them are out of date, filled in vaguely, or quietly costing the business customers every day.
September 2025
Five reviews you are not getting.Most businesses know that reviews matter. Fewer have a system for getting them. Here are five moments where a happy customer walks away without leaving one.
August 2025
What a customer finds when they search for you.Have you actually searched for your own business recently? The gap between what owners assume is there and what a customer actually sees is almost always significant.
