Fifteen years, condensed.

How it started.

Fifteen years leading global marketing teams in-house across multiple categories, with agency roots. The work is what you'd hope it would be: careful thinking about how a brand sounds, what it's actually selling, and why someone picks it over the others nearby.

Local businesses earn their reputation through word of mouth and the quality of what they do. But reputation only travels so far. New customers choose between you and the other local options based on search results, before they've been to any of them. That's the bit that rarely gets the attention it needs. No. 11 is what I built when I wanted to bring it down the road.

How a working relationship starts.

You can start with the free audit, or a conversation first if you would rather talk. If it is the audit, I read the form properly, walk past your shop where I can, and put it together myself. Three things you could fix this week, three things I would do for you if you wanted a hand.

If it surfaces work that will earn back, we talk. If it does not, I will tell you that. I do not take on engagements without a clear outcome attached.

Where I work from.

Based in Wanstead, E11. I drink in the cafés I write about, queue at the same bakeries, and walk past the shops my clients run on the way to the post office. The surrounding streets, from Woodford down to Chigwell, I know them well too.

What I will not do.

• Mark up your ad spend. You pay Google or Meta direct.
• Take on more clients than I can stay close to personally.
• Lock you into a long contract. Thirty days' notice from either side.
• Hold your website or Google Business Profile hostage at the end of a relationship.

Matthew

Founder, No. 11