Enterprise marketing experience, applied at the scale of a single high street.
Two decades running marketing teams across several countries, at the distance from the customer that scale imposes. We now work at the other end of that scale, on the high street, beside the person actually serving.
We have led launch programmes, argued the budget in the rooms where it is approved, and read the outcome in a deck weeks after it happened.
Scale rewards the work and removes it from the counter. It is possible to hold a full multi-market media plan in mind and know nothing at all about the customer paying for a coffee.
The businesses on our own high street had the same problems those organisations had, without the committee that slows the fix down. They could not be found. Their websites would not take a booking. Nobody had told them what any of it had returned. At this scale, a fix changes a trading month rather than a line in a quarterly report.
No11 Studio is deliberately small. The first conversation happens in your shop, on a weekday, with the doors open, and the account is never passed to somebody you have not met.
There is no account handler between you and the work. Your audit, your monthly report and the telephone when it rings stay with the same person from the first meeting onwards. Where a build or a shoot calls for additional hands, we bring in specialists we have worked with before, brief them, and answer for what they deliver.
For twenty years I ran marketing teams in several countries. Almost nothing we did was beyond a shop with eight staff. They just never had anyone whose whole job it was. Now I am that someone.