INSIGHT AND ANALYSIS
Notes from the street.
Can I offer a discount for a Google review?
Incentivised reviews are not prohibited in the UK. Concealing the incentive is. Google closes the disclosure route regardless, which means the answer is no on entirely different grounds from the ones usually given. We set out the permitted wording, the position on prize draws, and the penalty that is most often reported incorrectly.
Read the full analysis →
I get all my work by word of mouth. Do I need a website?
Sometimes the answer is no, and I say when. The rest of the time a website stops you quietly losing the recommendations you have earned.
READ → Why doesn't my business show up in the towns I actually work in?
A service area list tells customers where you work. It is not one of the three ranking factors Google publishes. What is documented, what is not.
READ → Am I being ripped off by my marketing agency?
Six questions to send the agency you already pay, and what a decent answer to each one sounds like. Includes what No. 11 charges.
READ → Nobody reads marketing emails, do they?
Mostly nobody reads them. The cheapest advertising your shop owns is sitting inside the card machine, and almost nobody has ever used it.
READ →
No published piece matches that search. If the question is about your own business, we would rather answer it directly than leave you looking: [email protected].
Where the thinking becomes a programme of work
Core starts from £850 a month and Growth from £1,450, with their included hours and the three-month minimum set out before you speak to anyone. Group is scoped to the estate it covers. A six-month term takes 15% off.