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Plans and investment

Three plans, each scoped to the business it serves.

Every plan gives an independent business a marketing capability it could not justify employing outright. Engagements begin on a three-month minimum and continue month to month.

3-month minimum 6-month term SAVE 15%
Core
Foundational visibility: search, website and reputation, managed continuously.
From£850/mo
per month, on a three-month minimum
✓ AI & local search, managed monthly
✓ Listings, reviews and profile upkeep
✓ Site fixes as needed
✓ One-page monthly report
Works the demand that already exists. Growth is what creates more of it.
Enquire
Growth
Local advertising, offers and email, planned and managed as one programme.
RECOMMENDED
From£1,450/mo
per month, on a three-month minimum
✓ Everything in Core
✓ Local advertising, with media at cost*
✓ Offers, email and seasonal campaigns
✓ Monthly strategy session, in person
✓ Live performance dashboard
Enquire
Group
Strategy, brand and marketing across multiple sites, led at board level.
Custom
scoped to the estate it covers, through No11 Advisory
✓ Strategy, commercial and brand direction
✓ Coordinated rollout across every site
✓ Fractional marketing leadership
✓ Board-level reporting
Schedule a call
Websites are scoped and quoted individually. Plan prices are a starting point: a larger scope is priced and agreed with you before the work begins.
*You pay for media at cost up to £2,000 a month. Above that we charge 10% of the spend, agreed with you before anything runs.
Plan comparison, in detail
Core
Growth
Group
Monthly investment
£850
£1,450
Custom
Included hours
6
14
Scoped
AI & local search
✓
✓
✓
Listings, reviews & profiles
✓
✓
✓
Site care & fixes
✓
✓
✓
Local ads, budget at cost*
–
✓
✓
Offers, email & seasonal pushes
–
✓
✓
Results dashboard
–
✓
✓
Strategy sessions
–
Monthly
Monthly, at board level
Reporting
One page
Page + dashboard
Board pack
Meetings
Two a month
Up to four a month
Weekly
Hours are applied flexibly month to month. Unused time carries forward into the following month and does not expire. Meetings sit outside them, so every hour is working time.
Add to any plan
Depending on what is needed, services from here can be added to the scope at additional cost.
Content and AI answers
Be the answer when someone asks, not the fifth blue link.
Journal and CMS
Publish once, and be found for it for years.
Identity and signage
A shopfront that earns a second look on the way past.
Photography and film
Look like the business you are, not the stock library.
Social content
Posts that sound like you, and the creators worth backing.
Email marketing
Fill a quiet Tuesday from addresses you already hold.
Press and PR
Be the name the local paper calls, and the launch worth covering.
Booking integration
An enquiry becomes a booking, without the phone.
Our commercial terms
Working with No11
✓The person you meet does the work
✓A three-month minimum, then month to month
✓Every site, account and data set registered in your name
✓Media terms published here in full, with receipts visible
✓Monthly reporting in plain English, on a single page
What the market typically offers
–Keep them as questions and fill them out: 'Who delivers the work once the pitch team has left?'
–'How long is the initial term, and what follows it?'
–'In whose name are the advertising and analytics accounts held?'
–'What margin is taken on media, and where is it disclosed?'
–'How often does reporting arrive, and who sets the schedule?'
Frequently asked questions
If your question is not answered here, we will answer it directly before you are asked to commit to anything.
From month four you can stop at the end of any month. The first three months are the minimum. A six-month term takes 15% off instead.
Yes. Domain, site, content and accounts are all in your name from day one.
Your budget is paid at cost to £2,000 a month, with every receipt visible in your dashboard. Above £2,000 a month, management is charged at 10% of spend and agreed with you in writing before anything runs.
The first improvements are usually live within a fortnight, depending on the complexity of the site. Search positions move more slowly, typically over two to three months. Your monthly report records what moved and what did not, so progress is never a matter of opinion.
We raise it with you before you have to raise it with us. Underperforming activity is stopped, budget is redirected to what is working, and every pound remains accounted for in your reporting.
Begin with the evidence.
We will review how your business currently appears in local search, on maps and in AI answers, and send it to you in two working days. No obligation, and no pestering calls.