TRADES AND HOME SERVICES, EAST LONDON
More enquiries, from the postcodes you actually work.
Established work comes from the streets you already know. Growth comes from the postcode next to them, and that starts with a search. We set your profile, your service areas and your site to answer it.
NEW ENQUIRY
Bathroom refit, two miles out
Came through the site with photos attached while you were on the tools.
Quote sent from the van ✓
★
Review from last week’s job
Five stars, mentions the tidy finish
Every recommendation is checked before it is acted on. Somebody passes on your name, the next thing that happens is a search, and what that search returns decides whether the call is ever made.
PRIORITIES IN THE FIRST QUARTER
01 Maps and reputation The map results above the standard links rank Google profiles rather than websites, which is separate work from search engine optimisation. We maintain your profile continuously and respond to reviews as they arrive. HOW WE APPROACH THIS → 02 The enquiry path A tidy site and a working site are not the same thing. The customer is standing next to the problem, holding a phone, at an hour when no trade is answering one, and the site either captures that enquiry or loses it to whoever answers first. HOW WE APPROACH THIS → 03 Postcode advertising A postcode you have never worked can see your name the same afternoon, for exactly as long as the budget runs and no longer. Media passes through at cost to £2,000 a month with the receipts visible; above that, management is 10% of spend, agreed in advance. HOW WE APPROACH THIS →
WHAT THE PLAN COVERS
YOUR GOOGLE PROFILE
✓Home address hidden, service areas shown
✓Reviews requested after every job, and answered
✓Reviews that name the street or postcode the work was on
CAPTURING ENQUIRIES
✓Quote requests that arrive while you are working
✓One tap to call you, from any page
✓Fast enough to load on a phone at a customer’s kitchen table
REPEAT AND REFERRAL WORK
✓Service reminders that land before the twelve months are up
✓Finished work drafted for your feed while it is still fresh, published by you, as a £350 a month addition
✓Your best jobs written up as well as photographed
Win the job while you’re on one
You get the job, the photos and the postcode before you ring anybody back. Price it from the van, or ring them knowing what you are looking at.
✓Your certificates and insurance easy to find
✓Rewires, leaks and refits, each with its own page
✓Your best jobs written up, not just photographed
Own your postcodes
Google permits up to twenty service areas, covering anywhere within roughly two hours’ drive. We set yours to the postcodes the van actually covers.
✓Named towns and postcodes, not a radius
✓The home address hidden, the areas showing
✓Reviews that say where the job was
ACCOUNTABILITY
One relationship, one point of accountability, and the same person across strategy, delivery and reporting for the life of the engagement.
Questions we are asked before an engagement begins
A morning at the outset, then very little. We meet twice a month on Core and up to four times on Growth. Core carries six hours of our work a month and Growth fourteen, and none of it needs to come out of yours.
Sometimes, and not by inflating the service area list. Google has never stated that the list affects ranking. It names prominence as a factor, drawn in part from review volume, which is why reviews that name the street the work was on are worth pursuing.
Core is £850 a month and Growth £1,450, with 15% off either on a six-month term. Three months is the minimum, because nothing in Maps moves meaningfully inside a fortnight, and it continues month to month after that.
An audit sets out where your visibility is working, where it is not, and what the difference is worth to a business of your size.