Strategic marketing leadership for groups, franchises and multi-site operators.
A decision your board can defend. Six weeks, fixed fee. Or a day a week on the inside, for as long as it is useful.
Six weeks on one hard question: positioning, a new market, a format that isn’t working. We work on your numbers and your sites.
We embed as your marketing lead one day a week, holding the marketing line at board level for as long as the arrangement continues to earn its place. Available on the Group plan, from £3,000 a month.
We hold no agency roster, so nobody pays to be recommended to you. Media passes through at cost to £2,000 a month with the receipts visible, and above that threshold management is 10% of spend, agreed before anything runs. Every account, asset and login is registered in your name from day one.
Sometimes the answer is no. You get that in writing too.
- A written answer to the question you brought, with the working behind it
- Your capital plan or your marketing plan, rewritten around that answer
- A short list of what to stop doing, which is usually where your money is
- A session with your board, so the decision lands with the people who have to hold it
Your marketing lead, one day a week. Sitting at your table rather than presenting to it, the way a hire would be.
- One person accountable for your marketing line at board level
- Your roster cut where two suppliers are doing one job
- One media policy across all your sites, bought at cost
- A board pack the rest of your board will actually read
If the work would not pay for itself, we will say so before you commission it.
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